Search Engine Marketing
What Is Search Engine Marketing?
Search Engine Marketing (SEM) is a paid form of advertising on the web. Also known as Pay-Per-Click (PPC) or Cost Per Click (CPC) advertising, the system uses search engine keywords to determine the best placement for your advertisement. SEM is an affordable, cost-effective way to drive customers in any type of industry. By showing only to potential clients who searched on your keywords, you can turn browsers into buyers. PPC campaigns must be managed continuously to make sure that keywords stay current and relevant to your business.
Pay Per Click Advertising Services
While anyone can set up their own PPC campaign, it takes careful study and evaluation to make it successful and maximize your return on investment. You may have already tried to manage your own account, only to see little results with few true leads generated. With SEO services from LocalDirective, you will have a dedicated team to continuously monitor and update your Cost-Per-Click campaigns. We can get you the best results on click-through rates, conversions, and new customers for both B2B and B2C companies.
Search Engine Marketing Tactics
- Business-to-Business and Business-to-Consumer Experience
- Local, Regional, National, or International Campaigns
- PPC-Check, Evaluation, and Recommendations
- Keyword Research Based on Your Business Goals
- Create Keyword Bank
- Search Engine Optimization Services
- Write Advertising Copy
- Design Landing Pages for Key Phrases
- Employ Management and Analytic Tools
- Monitor Sales and Traffic
- Revise Campaigns to Keep with Current Trends
- A/B Testing and Multi-Variable Testing
Learn how targeting helps drive recommended budget and online marketing methods by visiting our Online Marketing Calculator.
Dynamic Landing Pages These highly sophisticated landing pages use advanced technology to match content to searched-on keywords used by your prospective customers. They provide extremely high conversion rates, and are perfect for programs that include 1000’s of keyword in many categories.
Landing Page A/B Testing LocalDirective does some landing page testing, and we know the conversion rates of landing pages in your program. This enables us to continually improve the effectiveness of your pages as a standard practice. Above that, an advanced marketing technique is a continual form of testing of multiple landing page elements.
