Mobile Marketing & Websites

Many consumers are using their mobile phones to search for local products and services, as well as to conduct online product research and make purchases. This is particularly true for users with Smart Phones, such as Apple’s iPhone, Google’s Andriod, Blackberry and other devices.

ComScore and other research firms indicate that these users of ‘mobile media’ skew younger, with the average age of 32, and are just as likely to be female as male. However, more mature users are rapidly adopting the technologies that support mobile media usage.

The mobile market is undeniably explosive. It is expected that by 2015 there could be as many as 194 million Smart Phone subscribers in the U.S., up from 53 million in March 2010.* The number of subscribers using the mobile Internet could reach 158 million by 2015, up from 38 million in 2009. Estimates are that (mobile) mCommerce revenues will reach $24 billion by 2010, a 65% increase over 2009; and advertising revenues will be up 37%, reaching $2.2 billion.

LocalDirective will help you connect with your customers and prospective customers through specialized Search Engine Marketing programs and custom mobile websites that mirror the ‘look and feel’ of your regular website. Our programs include:

Mobile Microsite & Mobile Search Engine Marketing A custom microsite developed to display appropriately on different smart phones to protect your image, extend your carefully tended brand ‘look and feel’ and provide just the pages you need to increase customer conversions and send loyalty skyrocketing. When completed, LocalDirective will drive traffic to your microsite from targeted, high-ROI Search Engine Marketing programs.

Mobile Landing Pages & Mobile Search Engine Marketing When a full mobile presence is not necessary, LocalDirective will create the targeted landing pages necessary to give your prospective customers the information they need to take action, and deliver visitors to these pages through search engine marketing that is only seen by your mobile target audience.

Custom Mobile Websites & Mobile Applications If your business model calls for a robust mobile presence that is seamlessly available on multiple mobile devices, and that has any one of a number of custom functions, LocalDirective can deliver for you. Receive instant updates from back-end system integration, keep your content synced with your regular website, improve your workforce productivity, or even provide mCommerce to your target market. LocalDirective can deliver just what you need to take your business to the next level.

Now is the time to integrate this explosive-growth channel into your marketing strategy. Call LocalDirective now to explore the possibilities at 1.866.925.9524.

*Coda Research Consultancy, as reported in Mobilizing the Multi-Channel Experience (2010).