DISCOVER WEB ANALYTICS GEMS

You’ve set up all the right components of your online marketing program. SO, HOW ARE YOUR PROGRAMS PERFORMING?

Website Analytics: Your “Ruler” For Measuring The Success Of Your Online Marketing

You think you’ve done all the right things and now have an effective online marketing program. But how do you really know?

The answer is that you won’t know unless you carefully review and analyze your website analytics. Web analytics will tell you many “secrets” about how your online marketing is working. The trick is knowing how to listen.

Website Analytics: What Matters

As a business owner, you understand that one (obvious) way of determining whether your company is profitable is by monitoring your sales. It is the same with online marketing. The best way of determining the success of your online marketing program is to measure revenue-generation and other activities that are indicators of future revenues. This can all be done with website analytics.

Here are a few examples of how you find this data:

• For an E-Commerce site, you can use website analytics to measure the number of sales. Additionally, you should measure things like how many people place items in the shopping cart, but then abandoned without purchasing. Indicators like this can tell you where you need improvements which will result in an increase in completed sales.
• For a Business-To-Consumer site, you can gain valuable information from knowing how often a coupon is downloaded or how many forms are completed. Even more importantly, you can use website analytics to gain a thorough understanding of your target market. For example, knowing what site your visitors are coming from will tell you which pay-per-click ad or other referral source is working best. This will give you a roadmap for how you should use your marketing budget.
• For a Business-To-Business site, you can classify visitors into appropriate sales pipeline segments which is critical information to your business. Website analytics will allow you to do this even if your visitors don’t take the main conversion actions that provide contact information. Discerning this type of information requires that you thoroughly understand website analytics, but it is possible to segment visitors by source and onsite behaviors. This will help you learn where you need improvements to your online marketing program.

Website Analytics: What Doesn’t Matter

Perhaps saying that some of the data you can gather from website analysis “doesn’t matter” is a bit strong, but in terms of determining how your online marketing program is impacting your bottom line, some information is definitely more valuable..

For example, knowing the number of “hits” and “visits” will tell you if people are coming to your site. It’s a good feeling knowing that people are finding your business in the sea of endless choices that we call “the web.” However, if people are simply visiting your site and not taking some type of action, it really isn’t serving you well.

Website Analysis Can Find The Answers To Important Questions

Never before have businesses had the ability to get into the minds of their customers. Since movement around the Internet is trackable, businesses have the ability to really understand the way their customers make purchasing decisions when it comes to their products and services. And all of this information is available to you – if you know how to look.

Work With A Web Development Company That Understands Website Analytics

Knowing which analytics matter and which do not is not a job for amateurs – it requires a thorough understanding of the data and the ability to use it to build a powerful online presence.
If you are ready to work with a company that understands how to use website analytics to get the highest conversion rate possible, call us today.